![]() So be there for them.”Ĭonsumers globally are looking towards brands at this time to elicit a positive response – more so than the government in many cases. “The customer will decide which brands are remembered and which are forgotten after this time. Why do they matter?Ĭustomer perceptions are shaped by the world we live in.Īnd with the global population facing substantial changes to daily work and living routines, and with new purchasing behaviors emerging in parallel, now’s the time to really tune into how your customers are feeling.Īs Kanika Bali, Digital Strategist at a leading marketing and advertising agency, told us: These thoughts and feelings will affect your brand’s capacity to attract new customers and maintain positive relationships with current customers. Opinions towards aspects of wider life and themselves that could influence purchasing behaviors.Opinions towards your brand and its competitors.Put simply, this is about what your customers (and potential customers) think.īut not every thought is of value to a brand, so to effectively analyze customer perceptions, it helps to break this down into two categories: Here we discuss the ins and outs of customer perceptions, why they’re relevant now, and how to measure them. What’s not so obvious is how brands can retrieve information on customer perceptions, and action their findings. It’s obvious that a brand that activates positive associations from its audience will have more favorable outcomes to one that doesn’t. Truly consumer-centric brands work hard to stay up-to-date with how their market is feeling to help them stay relevant, anticipate risks, and maximize the rewards of their marketing efforts. No matter how great a brand believes itself to be, the real verdict lies in the hands of the public.
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